new Jaguar Land Rover boss Thierry Bolloré has confirmed that Jaguar will become an all-electric car brand from 2025, as exclusively revealed by car Express.
Speaking at the announcement of JLR’s ‘Reimagine’ plan, Bolloré confirmed that Jaguar will only build all-electric automobiles from 2025 and that JLR would be leaving SUVs to the Land Rover brand.

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“We want to reposition Jaguar – it will be very different,” said Bolloré. “The SUV will be Land Rover. Jaguar will be distinct from Land Rover.”
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Jaguar Land Rover chief creative Officer, Gerry McGovern, is being tasked with leading a team to come up with a new design technique for Jaguar, and that will also cause a decision on platform architecture.
Bolloré confirmed that Jaguar will use a distinct platform architecture, leaving the impending modular electric/internal combustion MLA (Modular Longitudinal Architecture) platform, plus the forthcoming EMA (Electric Modular Architecture) to Land Rover.
That implies that the next generation of Jaguar XJ saloon based on the MLA platform, due to be shown this year and go on sale in 2022, has been axed from the line-up. “XJ does not fit with our new positioning,” Bolloré said. “It was a difficult decision, for sure, but it was a significant decision.”