Jaguar Land Rover CEO Thierry Bolloré has shone new light on his plans to reinvent Jaguar as a luxury automobile brand.
Bolloré’s ‘Reimagine’ technique has already revealed plans to reposition Jaguar and take it all-electric with a whole new product range arriving from 2025. but in his first interview because taking charge of JLR last September, Bolloré has told car express that the initial design work for a new family of Jaguars has been completed and that the brand will be competing against Bentley, with prices in the region of £100,000.

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Auto express understands that the new Jaguar family is likely to comprise three all-new models, expected to be a couple of crossovers and a sporting two-door car.
And Bolloré confirmed that with the design of the family signed off, the job of finding a suitable electric automobile platform is under way.
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Bolloré, along with JLR chief creative officer Gerry McGovern, has a clear vision of what luxury implies for the new Jaguar. “We say modern luxury,” he tells us.
“So first it’s price. luxury starts not far from £100,000. and then modern luxury, for us, is something which is incredibly reductive, which is getting positioned in a way that fits with Jaguar in terms of refinement, in terms of modernity, in terms of engineering, in terms of technologies.