Billionaire French tycoon, Vincent Bolloré, has promised to introduce London’s first ever point-to-point electric automobile sharing scheme. once set up, motorists can use smartcards or phones to book Bluecar electric automobiles for short journeys between electric vehicle parking points.
Around 100 Bluecars will be available from the scheme’s planned March 2015 launch and this could extend to 3,000 with a lot more public support and available vehicle parking spaces.
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Bolloré, whose Bolloré group won the contract from carry for London, said: “Until now, the electric automobile is a toy of the delighted few: it’s very expensive and does not have the autonomie range of a normal car. We have created a automobile that is cheap: a beautiful, real car, with four seats, but cheap.”
• a lot of economical cars
London’s current 1,400 charging points have mainly remained unused because of their small scale, but Bolloré hopes to extend this number to a a lot more reputable 6,000 by 2018. He hopes to attract 60,000 members with a £10 monthly subscription and £5 per half-hour hire charge to break even.
Mayor Boris Johnson is confident that the idea can help minimize air pollution and existing electric automobile clubs hope it can improve mainstream electric-car use generally. part of its appeal lies in the fact that, like the Boris bikes, motorists can return the Bluecars to any charging station in the city.  
Leon Daniels, TfL’s head of surface transport, said: “London is in very severe danger of getting a €300m (£250m) fine from the EU for its breaches of air quality. We think electric automobiles are very much the ideal answer for London, and in particular when shared, minimizing the total number of automobiles on our streets and considerably minimizing emissions.”
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A prototype Autolib’ model has been available in Paris considering that 2011 and the French capital currently has 2,000 Bluecars, 862 unmanned hire stations, 43,000 subscribers and 10,000 average daily rentals.
Bolloré said: “We believe it could be equally as successful in London, using people a convenient and affordable form of environmentally friendly transport.”
However, there’s no solid evidence that a lot more polluting private and company automobile numbers would drop, while taxi and automobile hire companies have complained about the unfair competition created by the Bluecar scheme.