BMW has revealed a handful of new features for automobiles running the latest version of the brand’s iDrive infotainment software, which will eventually include the ability to make comfort and convenience features such as heated seats subscription based. 
From July, all newly built BMW models running the seventh-generation version of iDrive will receive updates and new features. owners of existing models with iDrive 7 will also receive the new features by way of an over-the-air software update. 

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As part of the free update, BMW plans to gradually expand its line-up of digital after-sales offers to include “certain comfort functions” such as heated seats, meaning buyers who don’t option them from purchase will be able to unlock them via app or through the infotainment system for a price. 
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The functions will be already built into the car, requiring owners to purchase them outright, or subscribe for a period of one to three years. However, all unlockable, built-in functions and extras will be available with a one-month trial period. 
The update, which BMW says is its “most comprehensive vehicle software upgrade to date,” also includes updated navigation, a redesign for the BMW personal Assistant, and the addition of wireless Android auto smartphone connectivity.