Being a journalist indicates you have a healthy dose of built-in cynicism. So I’ll admit to turning up at the introduce of the new Genesis GV80 as well as G80 designs not expecting them to be severe premium cars and truck contenders.
How wrong I was. Both cars and trucks are seriously excellent as well as – directly out of the box – severe contenders against severe rivals.

New 2024 Hyundai Ioniq 7 to total EV trio

I assumption I shouldn’t be surprised, having seen exactly how the Hyundai motor group has transformed itself as well as its brands (Hyundai, Kia as well as Genesis) over the past few years. I’ve been lucky sufficient to spend a long time in Korea, where I’ve always been struck by Hyundai’s eagerness to listen, discover as well as react – fast.
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I keep in mind being asked to feed back my thoughts on high quality in a new product to Kia engineers some years ago. two days later they provided their plans to me on exactly how they’d be addressing my comments – starting on production cars and trucks in just a few months’ time. Wow!
While Hyundai as well as Kia products have been improving at a rate of knots just recently (and the Hyundai Tucson I’ve got at the moment has been explained by my other half as one of the very best cars and trucks I’ve ever had!), we’ve been massively pleased by the brand extensions: Hyundai’s hot N models, the Hyundai Ioniq 5 as well as now Genesis.
Hyundai motor group is acting shrewdly as well as wisely, whether that’s its investment in business like Rimac, Arrival as well as Canoo, or selecting partners like Ineos to work with on hydrogen power – everything makes sense.
On one more trip to Korea, I was shown a chart of the world’s greatest cars and truck makers as well as told exactly how Hyundai motor group was aiming for the number two slot. as well as yes, I was cynical about that at the time, too. Not now.
By focusing on what consumers truly want – great-looking, great-driving, efficient, affordable, top notch cars and trucks – Hyundai motor group is showing other cars and truck makers the method ahead ideal now. as well as there’s much a lot more to come. 
Check out our evaluation on the new mild-hybrid Hyundai Tucson…