chauffeurs of the future might be targeted by personalised ads on digital billboards as advertisers invest in cameras as well as tech capable of recognising makes as well as designs of car, in addition to the ages, genders as well as even moods of drivers.
A billboard installed in London’s well-known Piccadilly Circus is stated to be able to target passing vehicles as well as occupants thanks to the utilize of modern video camera systems. The cameras hidden in the screen are stated to be able spot the car make, design as well as colour in addition to the age, sex as well as mood of people walking on the street nearby. The billboard will then show them personalised ads to fit their profile. The new tech is because of be changed on in the coming weeks, before the Christmas buying period begins as well as might soon roll-out nationwide. 
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Piccadilly’s Light screen is Europe’s most significant digital screen as well as is operated as well as had by Land Securities. On the company’s homepage, the firm said: “The screen can provide bespoke ad material that responds to real-time elements such as the weather condition or the colour of passing vehicles – however don’t concern it won’t gather or store personal details or data.” 
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However, the new type of marketing has drawn criticism from privacy groups. The huge sibling view told The Times: “When the new look Picadilly Circus exposes itself to the general public, it will to all intents as well as functions be a no-go zone for anybody who desires to preserve their privacy as well as their safety and security from prying eyes. 
“The recommendation that Piccadilly Circus will ended up being a wall of personalised ads on tracking people, cars as well as WiFi connections crosses the weird line by a mile.” 
Would you want to see personalised ads on billboards as you drive by? tell us in the comments below…