It is always risky predicting The next big Thing, but Abarth might just have it. It’s not the 595 Scorpioneoro you see here which, while unquestionably a trendy special edition, is based on a automobile that’s been on sale for well over a decade. No, the really exciting thing is how potential owners can try the automobile out.
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Because Abarth has just started a trial that will see prospective 595 buyers sent a wooden crate, inside which rest Bose headphones and a virtual reality (VR) headset. Pre-loaded on this headset is a three-minute film, which takes audiences on a ‘virtual test drive’ through spectacular Welsh vistas in a 595 Scorpioneoro.

SEAT and Skoda dealers give virtual trips of automobiles from their driveways

I’ve tried VR in the past, and let’s just say that when used for corporate videos, the experience is underwhelming. but what Abarth has finished with its virtual test drive – the world’s first, no less – is nothing short of spectacular. 
Beginning on Black rock Sands beach in North Wales, we’re introduced to both the automobile and our co-driver, Stef Vilaverde, a died-in-the-wool Abarth fan and YouTuber. The beginning is short, but gives time to appreciate the surroundings. in front of you stands the car, but tilt your head up (in the real world) and you can see the sky and clouds. turn around and you’re faced with headland cliffs, the video camera angle and audio moving with your eyes and ears; it really looks and sounds like you’re stood on the Welsh coast. No time to dwell on the scenery, though, as the roar of the 595’s exhaust draws you back to the automobile in time to see it blast across the sands. 
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We’re in the passenger seat for many of the rest of the test drive, and as far as your eyes and ears are concerned, you’re in the car. turn your head to the left and view the crystal-clear lake waters of Llyn Ogwen pass by; face ahead and Snowdon looms into view ahead of the 595’s bonnet; look inside the cabin and you can make out details like the Scorpioneoro’s limited-edition plaque. 
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