Land Rover has dropped its biggest hint yet that it is ready to take the range Rover way upmarket to counter the challenge of a new Bentley SUV.
The Bentley EXP9 F concept automobile was revealed at the Geneva motor show in 2012, and a heavily revised production model is expected to hit the market by 2015, with a price tag that could be in the region of 200,000 Euros (£174,000).
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Land Rover brand director John Edwards told auto express that the company is monitoring events closely.
He explained: “We have a chessboard approach to the market. We look at where we are and see if we can go left, right, up or down to expand. So, for example in terms of looking up, does the fact Bentley is doing an SUV present us with an opportunity? I think it does.
“The range Rover is a phenomenal automobile and I think there is the potential to move it further upmarket.
“On the previous version we did an ultimate Edition, which cost £125,000, and only originally planned to do 200. In the end we sold 600-700.
“On the current model, the Supercharged Autobiography is £99,000 and extras can push that up to £110k or £120k.